Privacy Policy

Last updated: 2 October 2026

Prima Britannia Laser Clinic Ltd (“Prima Britannia”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, make an enquiry, book a consultation or treatment, submit an online form, or use our services.

1. Who We Are

Prima Britannia Laser Clinic is a laser and aesthetic treatment clinic based in Hammersmith, London, United Kingdom.

Website: www.primabritannia.co.uk

For questions about this Privacy Policy or how we use your personal information, please contact us through the contact details provided on our website.

2. Information We May Collect

Depending on how you interact with us, we may collect personal information including:

• Your name
• Email address
• Telephone number
• Appointment and booking information
• Information you provide through website contact or consultation forms
• Information you provide when contacting us by telephone, email, WhatsApp or other communication channels
• Information relevant to your consultation or treatment
• Treatment history and records where appropriate
• Information about your skin, medical history, medications or other health information where necessary to assess treatment suitability and provide services safely
• Records of your consent to treatment where applicable
• Website usage and technical information such as IP address, browser type, device information and pages visited
• Information relating to enquiries submitted through advertising platforms, including Google Ads lead forms

We only request information that is reasonably necessary for the relevant purpose.

3. How We Collect Your Information

We may collect information directly from you when you:

• Complete a form on our website
• Submit a lead form through Google Ads or another advertising platform
• Book an appointment or consultation
• Contact us by telephone, email or WhatsApp
• Attend the clinic for a consultation or treatment
• Communicate with members of our team

We may also automatically collect limited technical information when you use our website through cookies, analytics technologies and similar tools.

4. How We Use Your Personal Information

We may use your personal information to:

• Respond to your enquiries
• Contact you regarding a consultation or treatment request
• Arrange and manage appointments
• Provide consultations and treatments
• Assess whether a treatment may be suitable for you
• Maintain appropriate client and treatment records
• Communicate important information relating to your appointment or treatment
• Process payments and maintain business records
• Improve our website, services and customer experience
• Measure the effectiveness of our website and advertising
• Prevent misuse, fraud or security issues
• Meet our legal, regulatory and professional obligations

We will not use your personal information for purposes that are incompatible with those described in this Privacy Policy unless permitted or required by law.

5. Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract – where processing is necessary to provide services you have requested or to take steps at your request before providing those services.

Consent – where you have permitted us to process your information for a particular purpose.

Legitimate interests – where processing is reasonably necessary for operating and improving our business, communicating with clients, protecting our services, or understanding how our website and advertising perform, provided that those interests do not override your rights.

Legal obligation – where we need to process information to comply with applicable law.

Where we process health information or other special category personal data in connection with consultations or treatments, we will only do so where an appropriate lawful basis and condition for processing such information applies.

6. Google Ads and Online Enquiries

We may advertise our services through Google Ads and other online platforms.

If you submit your details through a Google Ads lead form, information such as your name, email address and telephone number may be provided to Prima Britannia Laser Clinic so that we can respond to your enquiry.

Information submitted through an advertising platform may initially be processed by that platform in accordance with its own privacy terms before being provided to us.

We use information received through advertising lead forms to respond to your request, discuss relevant services and, where appropriate, arrange a consultation or appointment.

7. Cookies, Analytics and Advertising

Our website may use cookies and similar technologies to operate correctly, understand how visitors use the website and measure the effectiveness of advertising.

We may use services such as Google Analytics and Google Ads to understand website activity and advertising performance.

Where consent is legally required for non-essential cookies or similar technologies, we will request consent before using them.

You can manage your cookie preferences through the cookie controls available on our website and through your browser settings.

8. Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers where reasonably necessary to operate our business, including providers of:

• Website hosting and technical services
• Appointment and booking systems
• Email and communication services
• Payment processing
• Analytics and advertising services
• Professional, accounting or legal services

We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

Service providers acting on our behalf are expected to handle personal information securely and only for appropriate purposes.

9. International Data Transfers

Some technology, analytics, communications or advertising providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards required by UK data protection law are in place.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing services, maintaining appropriate treatment and business records, responding to enquiries, and meeting legal, regulatory, accounting or professional requirements.

Retention periods may vary depending on the type of information and the reason it is held.

When personal information is no longer required, we will take reasonable steps to securely delete, anonymise or otherwise dispose of it.

11. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is limited to people and service providers who reasonably require it for legitimate business purposes.

12. Marketing Communications

We will only send direct electronic marketing communications where we have an appropriate lawful basis to do so.

Where marketing is based on your consent, you may withdraw that consent at any time.

You can also ask us to stop sending marketing communications by contacting us or by using an unsubscribe option where one is provided.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

• Request access to personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information in certain circumstances
• Ask us to restrict the way we process your information
• Object to certain types of processing
• Request transfer of certain personal information
• Withdraw consent where processing is based on consent

Some rights are subject to legal limitations and may not apply in every situation.

To exercise your rights, please contact Prima Britannia Laser Clinic using the contact details available on our website.

14. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to raise a concern with the UK Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

15. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy information before providing personal data to them.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal requirements.

We will publish the latest version on our website, with the date of the most recent update.

17. Contact Us

If you have any questions about this Privacy Policy, your personal information or your data protection rights, please contact:

Prima Britannia Laser Clinic

212 Kind Street,

Hammersmith, London,

United Kingdom

W6 0RA

Telephone: 020 8741 7420

Website: www.primabritannia.co.uk